The diary of the idea
The Annual 2001 for the ADC Art Directors Club Germany let a idea talk about her life. She made us think about our relationship to concepts and what we can do, to make a good idea better.
ADC Yearbook 2001
Verlag Hermann Schmidt
Design by Petra Reichenbach
Illustrations by Wiebke Bethke and Imke Trostbach
Text by Raban Ruddigkeit
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