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Kost the Ost

Smart Ossi commercials With a cheeky advertising idea, the Leipzig city magazine Kreuzer wants to help boost the self-confidence of East Germans & the market opportunities for their products. The alternative Ossis have launched their campaign "Kost the Ost!" as a parodistic answer to the successful campaign of a tobacco company, in which dynamic young popular figures offer all kinds of shrill cigarettes ("Test the West!"). Der Spiegel, 1991