Für die Mutigen – Berliner Zeitung
Traditional media are becoming less and less important. There are not only technological reasons for this, but also content-related ones. With the ‘For the brave’ campaign, the Berliner Zeitung is promoting its multi-perspective and editorially open offering, with which it is bucking the trend. Together with the Berliner Verlag publishing house and Joli Berlin, we have charged the brand cores of courage, diversity and change. I am particularly responsible for the headlines and the design. Special thanks go to Creative Director Uroš Pajović for this very special collaboration and Joli Berlin for the great films!





